XYZAL
The First Ever Owlalike Contest

We love being chronically online because one moment, you’re identifying the latest timely internet obsessions with celebrity lookalike contests and owl content (7 billion views under #owls!), and the next, you’re making a TikTok reaction for an OTC brand.

Introducing Xyzal’s Owl Lookalike Contest, starring Nigel the Owl, their smooth-talking, monocle-wearing mascot.

We had less than a week to activate all of this, including paid media, asset creation, sanctuary outreach, and more.

We identified an amazingggg wildlife sanctuary to partner with! We collaborated on them to identify which owls would be the best contenders, and had our client Xyzal donate to support their cause of saving the owls!

And behold… THE CONTENT.

The amazing team who worked on this:

Creative Director: Me lol

Senior Copywriter/Content Creator: Isabella Bahm

Art Director/Content Creator: Emme Schumacher

Digital: Jess Izquierdo

EVP Digital: Jeremy Simon

Media: Emma McCormick

Engagement: Katherine Bartell + Roshan Farazad